When We Speak of Things That Matter

The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.” The first and most important lesson about communication is that it is strategic. The world we live in after we…

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How Will AI Effect PR?

Will PR Professionals Be Replaced By AI-Driven PR Software Programs? By Thomas J. Roach Artificial Intelligence, or AI, is currently developing the ability to perform basic public relations tasks like generating media releases and mission statements. Results are pretty basic right now, but they will improve. Media releases and mission statements are very formulaic, and AI is all about formula…

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Culture is Communication

The Business Environment Can Be Analyzed And Managed If It Is Seen As A Network Of Communication Processes. By Thomas J. Roach Businesses are social institutions. Anyone who thinks a company is a clockwork mechanism driven by employees carrying out orders from managers is delusional. No matter where someone appears on the organization chart, their performance is governed mainly by…

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Having Something to Say

If You Don’t Have Something To Say, You Are Wasting People’s Time, And They Will Know It Immediately.  By Thomas J. Roach Public communication comes with requirements. When speaking or writing to a group we contend with different expectations than when we speak privately. We are supposed to be organized, to use more formal language and to have information that…

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Leadership and Participation

While The Principle Of Delegation Is Clear, The Means Of Carrying It Out Are Often Not. Thomas J. Roach Most managers understand that a work environment of participative decision-making is preferable to one where only supervisors make decisions and subordinates unquestioningly carry them out. However, while the principle of delegation is clear, the means of carrying it out are often…

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