Competence In Public Communication Requires A Skill Set That Needs Constant Updating. By Thomas J. Roach
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What You Know About Who You Know
KNOWING HOW TO IDENTIFY PUBLICS AND UNDERSTANDING HOW THEY GET INFORMATION IS ESSENTIAL FOR EFFECTIVE COMMUNICATION. By Thomas J. Roach Communication in business is usually directed to groups of individuals or publics who can be categorized by an infinite number of attributes. Some are self-constituted like the protesters in Ferguson, Mo., and generic indicators like age, race, or location may…
Read MoreRoach’s Rules for Digital Communication
By Thomas J. Roach In the industrial age we had Murphy and his Law: Anything that can go wrong will go wrong. Of course, stuff was made out of wood and metal. It broke and rusted and bent and eventually stopped working. In the age of digital communication we have the opposite problem.
Read MoreFollow Detwiler’s Lead
Managing Internal And External Communication at Your Operation. By Thomas J. Roach
Read MoreAsk Not For Whom The Phone Tweets
Twitter Is Extremely Effective For Reaching Specialized Groups Like Employees, Peers Or Customers. By Thomas J. Roach
Read MoreWorking with Reporters
You Are Helping Them, Not The Other Way Around. By Thomas J. Roach
Read MoreWhat Makes a Professional Communicator?
The Key To Professional Communication Is Not Great Ideas and Flowery Language. By Thomas J. Roach
Read MoreDo-It-Yourself Focus Groups
FOCUS GROUPS CAN BE USED TO GENERATE IDEAS AND DEEPEN YOUR UNDERSTANDING OF ISSUES. By Thomas J. Roach There are two kinds of research: quantitative and qualitative. Surveys are quantitative research. That means they ask questions with answers that can be converted into numbers. Quantitative research is the fastest, most efficient way to gather information from a large public. Qualitative…
Read MoreDefining Reputation
Everyone Knows That Reputation Is Important, But Can You Define It? By Thomas J. Roach Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.
Read MoreCommunication in 2014
Reconsidering The Brave New World That Will Bring Unimaginable Changes To Our Lives. By Thomas J. Roach
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