The Habit of Character

Public Relations, Marketing And Advertising Create The Illusion 
That We Can Manufacture Reputation, But It Is A Fool’s Errand. By Thomas J. Roach Reputation is a broad term that implies prestige, reliability, quality, values and strength of character. Much effort and money is spent touting the other attributes, but the important one is character, and character must be observed. Our…

Read More

Community Relationships

When We Say Community Relations, What We Really Mean Are Community Relationships. By Thomas J. Roach Terms like community relations and public relations are misleading. They objectify complex, dynamic social interactions as if they were tasks on a to-do list. The people outside the organization are not one entity. They are individuals: mayors, judges, business owners, and neighbors. They can’t…

Read More

Communication Networks

Communication Networks Exist With Or Without The Help Of Management. Joining Them Is A Lot Smarter Than Trying To Beat Them. By Thomas J. Roach All human interaction functions within informal communication networks. Governments, corporations clubs, groups of friends and families, all consist of individuals sharing information, developing tacit rules of conduct, constructing identities and forming consensus. The great temptation…

Read More

The Making of a Media Release

Mass Media Are Still The Best Channels For Reaching The General Public. By Thomas J. Roach When it comes to free public communication, mass media are still the best channels for reaching the general public. Social media and web pages are best used for targeted communication. Important networking publics interface on social media, and websites are visited by costumers researching…

Read More

Communication and Technology

The Emergence Of Artificial Intelligence Is Just The Latest Development In The Menacing Partnership Between Technology And Human Affairs. By Thomas J. Roach Over the last 100 years, while technology dramatically changed how we live and work, it quietly changed who we are. We think of technology in terms of physical objects like computers, electric automobiles or smartphones, but the…

Read More

The Limits of AI Technology

The Most Important Aspects Of Human Interaction Cannot Be Automated.  By Thomas J. Roach Artificial Intelligence depersonalizes communication, and therein lies its greatest limitation. Automation is a mechanical or electronic technology that removes the human footprint from a process that produces goods or services. Ancient Greeks employed water wheels to grind grain. During the Industrial Revolution, steam and internal combustion…

Read More

How Important is Communication?

Here Is A List Of Communication Responsibilities Every Company Should Consider. By Thomas J. Roach In the last 100 years nothing in business has evolved as much as communication and communication technology.  During the Great Depression and WWII eras, competition was less challenging, and employees were grateful just to have jobs. Companies needed only basic advertising and newspaper public relations…

Read More

When We Speak of Things That Matter

The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.” The first and most important lesson about communication is that it is strategic. The world we live in after we…

Read More
1 2 3 6