Mass Media Are Still The Best Channels For Reaching The General Public. By Thomas J. Roach When it comes to free public communication, mass media are still the best channels for reaching the general public. Social media and web pages are best used for targeted communication. Important networking publics interface on social media, and websites are visited by costumers researching…
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Communication and Technology
The Emergence Of Artificial Intelligence Is Just The Latest Development In The Menacing Partnership Between Technology And Human Affairs. By Thomas J. Roach Over the last 100 years, while technology dramatically changed how we live and work, it quietly changed who we are. We think of technology in terms of physical objects like computers, electric automobiles or smartphones, but the…
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We Conduct Job Interviews To Try To Predict What They Will Be Like After We Hire Them. By Thomas J. Roach Employment interviews are like a game. The interviewee anticipates what the interviewer wants the new hire to be like and appears to be that person. The interviewer should know that the interviewee is anticipating what they want and try…
Read MoreThe Limits of AI Technology
The Most Important Aspects Of Human Interaction Cannot Be Automated. By Thomas J. Roach Artificial Intelligence depersonalizes communication, and therein lies its greatest limitation. Automation is a mechanical or electronic technology that removes the human footprint from a process that produces goods or services. Ancient Greeks employed water wheels to grind grain. During the Industrial Revolution, steam and internal combustion…
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Here Is A List Of Communication Responsibilities Every Company Should Consider. By Thomas J. Roach In the last 100 years nothing in business has evolved as much as communication and communication technology. During the Great Depression and WWII eras, competition was less challenging, and employees were grateful just to have jobs. Companies needed only basic advertising and newspaper public relations…
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The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.” The first and most important lesson about communication is that it is strategic. The world we live in after we…
Read MoreThe Human Side of the Equation
My Fullest Understanding Of Who I Am And What I Am About Has Everything To Do With How I Treated Others And How They Treated Me. By Thomas J. Roach Many years ago, a supervisor of mine told me that he almost choked to death at a dinner meeting with corporate executives. One of the men at the table performed…
Read MoreHow Will AI Effect PR?
Will PR Professionals Be Replaced By AI-Driven PR Software Programs? By Thomas J. Roach Artificial Intelligence, or AI, is currently developing the ability to perform basic public relations tasks like generating media releases and mission statements. Results are pretty basic right now, but they will improve. Media releases and mission statements are very formulaic, and AI is all about formula…
Read MoreKeeping a Notebook
The Need To Keep Lists Is Obvious To Most Of Us, But Have You Ever Considered Making Notes To Help Manage How You Communicate? By Thomas J. Roach Everyone should keep a notebook. Imagine Sherlock Holmes on the moor peering down at a clue. The gloomy fog wafts around his ear-flapped cloth cap. He reaches into his tweed coat and…
Read MoreTiming is Everything
Whether Giving A Speech Or Just Speaking One-On-One, The Timing Of What We Say Is As Important As The Words We Choose. By Thomas J. Roach Timing is everything. Haven’t we all made what should have been a welcome comment, but it turned out to be unwelcome because of when we said it? And haven’t we all discovered rare moments…
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