There Are A Few Strategies, Or Tricks, That Can Work For Almost Anyone. By Thomas J. Roach Most of us reluctantly take speech classes in high school and college, but as we advance through our careers, we come to realize that perhaps nothing we studied has a bigger impact on our success. Much of what we do early in our…
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Arrangement in Communication
It Is Useful To Think Of Arrangement Not Just Of One Communication Step, But Of A Series Of Interactions. By Thomas J. Roach When we consider arrangement in communication, we mostly think about how to order our arguments in a speech or an essay. However, most issues are deliberated over a period of days or weeks, and it is useful…
Read MorePraise and Blame
We Need To Establish Parameters For Behavior If We Are Going To Live And Work Together. By Thomas J. Roach Ancient Greeks believed there should be an ongoing public dialogue of praise and blame; it was called epideictic discourse. It would benefit all of us as citizens and as workers and managers if we learned and practiced this almost lost…
Read MoreRemembering the Pandemic
COVID-19 Taught Us Lessons That Are Changing The Way America Works. By Thomas J. Roach The pandemic of the 21st century may not be over, but in the United States we are seeing a distinctive ebb in its development, and we are provided with an opportunity to take in the scope of its impact. In 1999, a Gallup poll asked…
Read MoreLook for the Pony
Business Success Is Driven By Difficult Adaptation. We Must Adjust To Changing Needs Of Customers, Employees, The Market And The Community. By Thomas J. Roach During the pandemic, organizations changed the way they do business. When the pandemic totally recedes, some aspects of business culture will return to normal, but many of the adjustments of the pandemic will remain in…
Read More21st Century PR
The Role Of Public Relations Practitioners Is Not Manipulating Communication, It Is Facilitating Communication.
Read MoreThe Communication Gap
The Learning Curve For New Technology Can Take Decades, But Human Will Is The Ultimate Determinate Of Change. By Thomas J. Roach The 20th century ended with vast expansion of the global communication network. Now, as we near the quarter century mark of the 21st century, it seems that network is closing. Most notably, China is imposing restrictions on what…
Read MoreUnderstanding Public Opinion
Common Ground Must Be Discovered And Rapport Must Be Built Through Good Faith Negotiation. By Thomas J. Roach Public opinion is arguably the most powerful force impacting corporate America. To survive, companies must maintain a degree of consensus with neighborhood groups, shareholders, customers and employees. Public relations professionals manage this by overseeing communication processes like advisory boards, public meetings, focus…
Read MoreStanding Tall
Hubacz-Kiley Flips The Script On Community Outreach, Noting Operators Should Be Proud Of What They Produce. By Therese Dunphy Historically speaking, aggregate producers have kept a low profile, operating under the philosophy that out of sight equals out of mind. But the time for such an outlook has long passed. “There’s no reason for us to hide because we’re not…
Read MoreDealing With Machiavellians
Almost Every Public Relations Problem Is The Result Of The Public Discovering That Some Companies Aren’t What They Profess To Be. By Thomas J. Roach
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