When We Speak of Things That Matter

The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.” The first and most important lesson about communication is that it is strategic. The world we live in after we…

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Having Something to Say

If You Don’t Have Something To Say, You Are Wasting People’s Time, And They Will Know It Immediately.  By Thomas J. Roach Public communication comes with requirements. When speaking or writing to a group we contend with different expectations than when we speak privately. We are supposed to be organized, to use more formal language and to have information that…

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