The Making of a Media Release

Mass Media Are Still The Best Channels For Reaching The General Public. By Thomas J. Roach When it comes to free public communication, mass media are still the best channels for reaching the general public. Social media and web pages are best used for targeted communication. Important networking publics interface on social media, and websites are visited by costumers researching…

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Communication and Technology

The Emergence Of Artificial Intelligence Is Just The Latest Development In The Menacing Partnership Between Technology And Human Affairs. By Thomas J. Roach Over the last 100 years, while technology dramatically changed how we live and work, it quietly changed who we are. We think of technology in terms of physical objects like computers, electric automobiles or smartphones, but the…

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The Limits of AI Technology

The Most Important Aspects Of Human Interaction Cannot Be Automated.  By Thomas J. Roach Artificial Intelligence depersonalizes communication, and therein lies its greatest limitation. Automation is a mechanical or electronic technology that removes the human footprint from a process that produces goods or services. Ancient Greeks employed water wheels to grind grain. During the Industrial Revolution, steam and internal combustion…

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How Important is Communication?

Here Is A List Of Communication Responsibilities Every Company Should Consider. By Thomas J. Roach In the last 100 years nothing in business has evolved as much as communication and communication technology.  During the Great Depression and WWII eras, competition was less challenging, and employees were grateful just to have jobs. Companies needed only basic advertising and newspaper public relations…

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When We Speak of Things That Matter

The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.” The first and most important lesson about communication is that it is strategic. The world we live in after we…

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How Will AI Effect PR?

Will PR Professionals Be Replaced By AI-Driven PR Software Programs? By Thomas J. Roach Artificial Intelligence, or AI, is currently developing the ability to perform basic public relations tasks like generating media releases and mission statements. Results are pretty basic right now, but they will improve. Media releases and mission statements are very formulaic, and AI is all about formula…

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Culture is Communication

The Business Environment Can Be Analyzed And Managed If It Is Seen As A Network Of Communication Processes. By Thomas J. Roach Businesses are social institutions. Anyone who thinks a company is a clockwork mechanism driven by employees carrying out orders from managers is delusional. No matter where someone appears on the organization chart, their performance is governed mainly by…

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