When We Say Community Relations, What We Really Mean Are Community Relationships. By Thomas J. Roach Terms like community relations and public relations are misleading. They objectify complex, dynamic social interactions as if they were tasks on a to-do list. The people outside the organization are not one entity. They are individuals: mayors, judges, business owners, and neighbors. They can’t…
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21st Century PR
The Role Of Public Relations Practitioners Is Not Manipulating Communication, It Is Facilitating Communication.
Read MoreUnderstanding Public Opinion
Common Ground Must Be Discovered And Rapport Must Be Built Through Good Faith Negotiation. By Thomas J. Roach Public opinion is arguably the most powerful force impacting corporate America. To survive, companies must maintain a degree of consensus with neighborhood groups, shareholders, customers and employees. Public relations professionals manage this by overseeing communication processes like advisory boards, public meetings, focus…
Read MoreDealing With Machiavellians
Almost Every Public Relations Problem Is The Result Of The Public Discovering That Some Companies Aren’t What They Profess To Be. By Thomas J. Roach
Read MoreA Century of Meditations on Public Relations
Following Are 100 Observations That Quarry Operations Can Consider and Utilize. By Thomas J. Roach
Read MoreGiving You Nothing But The Best
Jan. 17, 2018 – It is no secret that Rock Products brings you the very best editorial content. But it is always nice to have that reinforced by the outside world. Congratulations to our Community columnist Thomas Roach, who had one of his columns referenced and discussed in the 8th Edition of the book, “Public Relations Cases” by Jerry A. Hendrix and Darrell…
Read MoreGood PR Reads Just Like News
To Be Successful, Public Relations Writers Need To Think Like Journalists. Thomas J. Roach
Read MorePublic Private Relations
If You Don’t Want To See Something You Said Appear In The Newspaper, Then Just Don’t Say It. By Thomas J. Roach
Read MoreSystems Theory and Public Relations
Every Organization Is Part Of A System With Three Components. By Thomas J. Roach
Read MoreThe Limits of Public Relations
Public Relations That Isn’t Proactive Ends Up Being Reactive, And That Is Highly Problematic. The profit motive and the golden rule form the eternal yin yang of business.
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