Understanding Public Opinion

Common Ground Must Be Discovered And Rapport Must Be Built Through Good Faith Negotiation. By Thomas J. Roach Public opinion is arguably the most powerful force impacting corporate America. To survive, companies must maintain a degree of consensus with neighborhood groups, shareholders, customers and employees.  Public relations professionals manage this by overseeing communication processes like advisory boards, public meetings, focus…

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Giving You Nothing But The Best

Jan. 17, 2018 – It is no secret that Rock Products brings you the very best editorial content. But it is always nice to have that reinforced by the outside world. Congratulations to our Community columnist Thomas Roach, who had one of his columns referenced and discussed in the 8th Edition of the book, “Public Relations Cases” by Jerry A. Hendrix and Darrell…

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