Do-It-Yourself Focus Groups

FOCUS GROUPS CAN BE USED TO GENERATE IDEAS AND DEEPEN YOUR UNDERSTANDING OF ISSUES. By Thomas J. Roach There are two kinds of research: quantitative and qualitative. Surveys are quantitative research. That means they ask questions with answers that can be converted into numbers. Quantitative research is the fastest, most efficient way to gather information from a large public. Qualitative…

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Defining Reputation

Everyone Knows That Reputation Is Important, But Can You Define It? By Thomas J. Roach Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.

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