Terex Finlay Announces Company Rebrand

Northern Ireland-based Terex Finlay has announced a rebrand of the business to update and refresh its image based on its traditional core values and future strategies. The business is  rebranding globally as “Finlay” with a new logo, slogan and a new house style for its marketing collateral. Global Business Line Director Matt Dickson explained that the rebrand is part of…

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Volvo Days Returns With Focus on Electric Equipment

Volvo Construction Equipment (Volvo CE) will use the return of its iconic Volvo Days to highlight its purpose driven message of industry transformation. Using the theme of its recently launched “Change Starts Here” campaign, the event showcases the company’s leading solutions in the areas of sustainability, electromobility and services.

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Caterpillar to Sponsor Major League Soccer

Caterpillar Inc. announced a multi-year sponsorship with Major League Soccer (MLS), the fastest growing sports League in North America. With the highest percentage of millennial and multicultural fans of any U.S. sport, the sponsorship is designed to amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the League’s passionate…

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Volvo CE Touts Lifetime Warranty, Fuel Efficiency Guarantee

With fuel prices significantly higher than usual and the global economy facing supply chain issues and rising inflation, Volvo Construction Equipment is offering customers peace of mind with the company’s Fuel Efficiency Guarantee and Lifetime Frame and Structure Warranty, both of which are celebrating 10-year anniversaries. 

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Three Things to Consider Before Choosing Replacement Crusher Wear Parts

Mike Moehnke, director of sales and marketing, Columbia Steel Casting Co. Inc., makes the point that in an environment where operating costs are increasing dramatically, companies must focus on getting the best value from the products they buy to remain competitive and profitable. This philosophy is particularly true for mine operators who frequently replace crusher wear parts to keep their…

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