Schramm announced that it is turning a new page in its 120-year history by officially becoming “Powered by Epiroc.” Schramm Powered by Epiroc will adopt a new logo to highlight this fresh start, as it joins the ranks of the Exploration & OreBody Solutions business line, part of the Epiroc Surface Division.
The launch of Schramm Powered by Epiroc comes just six months after Epiroc acquired key Schramm assets, including AirDrill Hammers and Bits, and follows a series of strategic moves to facilitate their integration.
Brian Doffing, global vice president, OreBody Solutions, said, “Schramm Powered by Epiroc is a bold statement to emphasize that first, we believe in Schramm, and second, we see the strategic value of Reverse Circulation for mineral exploration. Schramm and AirDrill products enable the collection of ore body data in a highly efficient manner. The quality of the portfolio is evident, and we have assembled an excellent leadership team to usher in this new era.”
Increased Distribution and Reinforced Aftermarket
Schramm Powered by Epiroc is a reinvigoration of the company that improves stability, centralizes manufacturing, increases distribution, and reinforces aftermarket operations.
“We’re very excited to be Powered by Epiroc. It expands the availability of our products to 70 countries, which enables us to provide increased support to our customers around the world,” said Craig Mayman, global business development and acting general manager, Schramm.
Continued support for rigs in the field is a top priority for Schramm Powered by Epiroc. Adrian Speer, global aftermarket director, Schramm, highlights that aftermarket support is available to customers around the world. “We want our clients to know that we’re here to extend value to their operations, wherever they are located.”
Successful Integration and an Exciting Future
Terry Browne, based in Perth, Wash., has been appointed integration manager to oversee the transition. Browne said, “We are diligently working to successfully integrate Schramm via effective cooperation among our different functions. This process is built upon the many strengths of Schramm and Airdrill, which are highly respected brands in the market. Through Epiroc’s well-established territory management, we are in a prime position.”
As part of the rebranding, Schramm Powered by Epiroc, will launch a global marketing campaign, joining other Epiroc associated brands for the 2024 tradeshows.
The Schramm Powered by Epiroc launch is a watershed moment for the surface drilling industry. It underscores the value of the Schramm brand, embraces its history, and demonstrates both companies’ commitment to providing the best reverse circulation products in the industry.
Schramm Powered by Epiroc, https://schramminc.com/schramm-officially-powered-by-epiroc