Aggregate crushing specialists Tesab, headquartered in the heart of County Tyrone, Omagh, Ireland, has revealed a new refreshed brand. The new brand was unveiled at ConExpo-Con/Agg in Las Vegas. In 2022, Metso (formerly Metso Outotec) acquired Tesab Engineering LTD. Tesab operates as a stand-alone business unit led by Ben Frettsome.
Since its 12 months take over period, Tesab has partnered with 15 new distributors, expanding its customer reach through new products and routes to market.
The rebrand includes a full collection of internal and external marketing collateral on its range of equipment and a refreshed social media channel, integrated into a modernized and refreshed website. The new identity has been purposefully designed to be adaptable across both traditional and new digital communication platforms.
“While our business has transformed over the past few years, it became clear that perceptions of the company have not evolved at the same pace. The rebranding marks a new Tesab both internally and externally, with a strategy focused on the global audience,” said Frettsome.
Frettsome added, “Tesab are a phenomenal team that are continually exceeding overall goals and expectations, and our revitalized brand reflects our growth.
“We are always looking for ways to improve and evolve, and this brand refresh is a testament to that commitment. We’ve polished our personality, style guide and the way we present our brand. We are focused on continuing our growth and strengthening our brand globally.”
Tesab has an enduring reputation for its products “being built to last.” It has become the cornerstone of the brand’s identity and underpins the company’s enduring reputation as a leader in crushing, the company stated.
Tesab plans to reveal a list of product introductions and strong partnership announcements over the next few months.