IronDirect’s On-Line Product Demo

Dec. 12. 2016 – On December 15 at 10 a.m. EST, IronDirect is hosting a product demonstration at its Customer Experience Center in Asheville, N.C. During the event, the company will showcase its full line of value-priced excavators, wheel loaders and bulldozers, as well as offer a peek at its Paladin attachment lineup, Case tractor and Miskin scraper. The event will…

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IronDirect Opens 100-Acre Customer Experience Center

IronDirect, which offers a convenient online platform for construction equipment buyers to acquire machines, attachments, parts and services, announced the grand opening of a 100-acre customer experience center in Asheville, N.C. The state-of-the-art facility offers prospective customers, dealers and sales partners the opportunity to operate and evaluate premium and value-priced equipment from brands such as Paladin, Berco, Lonking, Shantui and…

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IronDirect Launches New Dealer Partner Program

IronDirect announced a new dealer partner program to expand the number and type of customers it serves. The program is available to all North American dealers interested in buying and reselling IronDirect premium and value-priced machines and parts. To join, dealers must place a minimum stock order for machines; no parts stock is required. Dealer sales are non-exclusive and not…

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IronDirect Debuts Online Buying Platform for Heavy Equipment

At a special media event in Asheville, N.C., attended by Rock Products, IronDirect unveiled its brand and business model to the aggregates, mining and construction industries. IronDirect is “a first-of-its-kind platform for buyers of heavy construction equipment and parts,” according to the company, and can “reduce equipment costs by up to 50 percent.”

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First Look – September 2016

TOP NEWS IRONDIRECT DEBUTS ONLINE BUYING PLATFORM IronDirect unveiled its brand and business model to the aggregates, mining and construction industries. IronDirect is “a first-of-its-kind platform for buyers of heavy construction equipment and parts,” according to the company, and can “reduce equipment costs by up to 50 percent.” Martin Marietta Sales Surge Martin Marietta Materials Inc. reported results for the…

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