Superior, General Equipment Broaden Partnership

DN082917 General Equipment Logo

Superior Industries Inc. announced a growing partnership with its longest serving equipment dealer, General Equipment & Supplies Inc. The dealer will represent Superior’s full-line of equipment in two more states: Minnesota and North Dakota.

A full-line dealer carries all of Superior’s crushing, screening, washing and conveying equipment, plus parts.

“Since General Equipment’s home office is less than 100 miles from our Minnesota headquarters, this proximity has encouraged a constant exchange of ideas that have significantly improved our company,” said John Garrison, Superior’s vice president of sales. “We’re all very excited to expand our partnership in the region, which will create so many more positive opportunities for our customers, employees and all of their families.”

“Superior has attracted many key industry engineers to their business, which is greatly advancing their product offering, quality and support,” said Don Kern, vice president of the General Equipment’s aggregates equipment sales. “They have diligently maintained an American-made, family-oriented, customer first philosophy that competing manufacturers have forgotten about.”

General Equipment & Supplies has 10 branches throughout four Midwestern states. It boasts a massive inventory of machinery and parts, dozens of skilled service technicians, and an in-house financing department.

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