JCB recently hosted 163 dealer sales personnel as part of a week-long construction equipment training event. The event was part of the company’s ongoing JCB Field Days initiative, which includes a series of opportunities to get dealers and customers into the seat of JCB machines.
This year’s theme was “The Gloves Are Off,” a nod to JCB’s aggressive approach to growing market share through its authorized dealer network in the United States, Canada and Mexico. Featured JCB equipment included compact excavators, backhoe loaders, production excavators, wheel loaders, telescopic handlers, skid steer loaders and compact track loaders. Attendees also learned about JCB’s newest finance programs, marketing initiatives, aftermarket support, LiveLink telematics solution and available attachments while at the event.