IROCK Crushers announced the recent hire of Nate Russell, who joins as regional sales manager, Mid-Atlantic/Northeast.
“As part of our effort to expand distribution, we are very excited that Nate has joined our team. He has a tremendous amount of industry experience and his level of application and product knowledge with crushing and screening in the construction world makes him a great asset for our customers,” said Fred Gross, director of sales and business development, IROCK Crushers.
Russell comes to IROCK with a passion for heavy equipment and has spent the last 17 years working with customers, dealers and manufacturers in every capacity. Recently, he held the position of regional sales manager at Terex Finlay and prior to his tenure at Finlay, occupied the role of crushing and screening application sales specialist for Milton CAT.
Preceding these roles, Russell owned and operated his own crushing company in New Hampshire. Russell will concentrate his efforts on strengthening and growing dealer relationships in the Mid-Atlantic and Northeast region as well as providing solutions and support to IROCK customers.
“Nate is a natural fit for IROCK because of his industry pedigree and the customer support principles he cultivated at Milton CAT. He respects and embraces the CAT values ingrained in our culture that influence our strategy and growth ambitions,” said Chris Larson, general manager, IROCK Crushers.
“I am thrilled to have the opportunity to work for an American-based, customer-focused equipment manufacturer. Being an end-user previously, I understand the mobile and portable crushing and screening business and the challenges producers face. I am looking forward to growing IROCK’s distribution network and showing marketplace end-users the quality of the products being rolled out,” Russell stated.