By Mark S. Kuhar
The World Finals of Monster Jam, the greatest monster truck event of the year, took place in Inglewood, Calif., on Saturday, May 18, at SoFi Stadium. All-out racing, heart-pounding stunts and thrills – this event was a once-in-a-lifetime experience for all spectators.
It was an exhilarating day full of thrills and fun, where the most iconic Monster Trucks and their top drivers performed breathtaking stunts and high-voltage racing: from Grave Digger to Max-D and Megalodon, spectators witnessed amazing skills and jumps.
The great spectacle was made possible thanks to special tires from BKT, which is celebrating the 10th anniversary of its partnership with Feld Motor Sports, the promoter of Monster Jam, this year. It is all about the FL 345, a giant tire with outstanding stability: Even after landing from soaring height, the special shoulder lets it bounce back upon the impact and rapidly regain stability.
But the action didn’t stop there! At the BKT Pit Party booth, visitors and families were able to participate in engaging activities such as face painting for children, balloon artists and temporary tattoos. In addition, there was an exclusive tire-changing demonstration performed by the University of Northwestern Ohio with experts demonstrating the tire changing techniques used in the world of Monster Jam.
Attendees were also able to get up close to the BKT Monster Jam Truck on display at the BKT booth and receive exclusive promotional giveaways, such as Bik & Tik coloring materials, EARTHMAX key chains, soccer balls, playing cards and pocket journals.
Since 2014, BKT has been partnering with Feld Motor Sports, the promoter of this spectacular U.S.-made initiative engaging every year millions of spectators worldwide. This longstanding partnership continues to strengthen BKT’s international brand visibility and media exposure, adding to its recognition and the ongoing success of the Monster Jam event.
Alexa Sherry, BKT USA’s marketing manager, said, “Over the last 10 years, BKT’s Monster Jam tires have been enhanced and perfected to ensure that they can take on any challenge that drivers throw its way. These tires are going to be pushed to the limits like never before at this year’s Monster Jam World Finals, where the best drivers are set to compete. BKT is excited to show attendees that, if our tires can face the challenges brought on by Monster Jam, they can perform in the extreme conditions that our customers operate in.”