Doosan Becomes DEVELON

The familiar brand of orange construction equipment known as Doosan will now be called DEVELON throughout the world, the company announced. Under the new brand name, the company will continue providing innovative products and solutions that exceed expectations, further cementing its status as a global leader in construction equipment and solutions for the infrastructure industry.

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Hitachi Renames and Rebrands

Hitachi Construction Machinery Co. Ltd. renamed Hitachi Construction Machinery Loaders America, Inc. (headquarters: Newnan, Ga.), which is the U.S.-based consolidated subsidiary in charge of the manufacturing and sales of Hitachi branded wheel loaders in North America. The new company name is Hitachi Construction Machinery Americas Inc. as of Oct. 1.

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Terex Trucks is Now Rokbak

Rokbak is the new name for Terex Trucks, with the new brand representing the continuation of its strong hauling heritage with a future-focused vision. Throughout the last four decades, the company has never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and center within the new brand. At the…

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Komatsu Rebrands Company-Owned Distributors in North America

To better support customers and leverage the power of their wholly-owned network, Komatsu has created a new structure in North America to strengthen the growth of company-owned distributor branches. A new corporate unit within Komatsu has been created and effective immediately, all company-owned distributor locations will be branded simply “Komatsu” to reflect their inclusion in the company’s global footprint.  …

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