Hitachi Renames and Rebrands

Hitachi Construction Machinery Co. Ltd. renamed Hitachi Construction Machinery Loaders America, Inc. (headquarters: Newnan, Ga.), which is the U.S.-based consolidated subsidiary in charge of the manufacturing and sales of Hitachi branded wheel loaders in North America. The new company name is Hitachi Construction Machinery Americas Inc. as of Oct. 1.

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Terex Trucks is Now Rokbak

Rokbak is the new name for Terex Trucks, with the new brand representing the continuation of its strong hauling heritage with a future-focused vision. Throughout the last four decades, the company has never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and center within the new brand. At the…

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Komatsu Rebrands Company-Owned Distributors in North America

To better support customers and leverage the power of their wholly-owned network, Komatsu has created a new structure in North America to strengthen the growth of company-owned distributor branches. A new corporate unit within Komatsu has been created and effective immediately, all company-owned distributor locations will be branded simply “Komatsu” to reflect their inclusion in the company’s global footprint.  …

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Bunting Rebrands

On Aug. 3, Bunting Magnetics Co. celebrated its 60th anniversary as a company. Since being founded in 1959, Bunting Magnetics Co. has grown from a small company in Chicago, to a growing global force with multiple locations in the United States as well as abroad. Bunting Magnetics Co. has acquired several different companies over the years, and in celebration of the 60th anniversary…

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