May 7, 2025 – Big news came out of the IEEE/PCA Cement Conference in Birmingham, Ala. The Portland Cement Association (PCA) is changing its name to the American Cement Association. President and CEO Mike Ireland announced the move during the conference Insights Session at the Birmingham Jefferson Convention Center. A brand and logo migration will proceed over the next few months.…
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PCA Rebrands as American Cement Association
The limitations of a brand rooted in early 19th century intellectual property have compelled a Portland Cement Association name change to American Cement Association (ACA).
Read MoreHyundai Material Handling Introduces New Branding
Hyundai Material Handling, a business unit of HD Hyundai Construction Equipment North America Inc., is introducing new branding that reflects its growing presence and evolving mission in North America and as a global leader in the manufacturing of advanced material handling equipment.
Read MoreCEMEX Updates Its Brand
CEMEX unveiled an updated brand in line with its ongoing evolution to help the world reach the next frontier of sustainable living, by becoming a more agile, innovative and approachable company.
Read MoreHolcim US Unites Legacy Brands in Mid-Atlantic Region
Holcim US announced plans to unite its legacy brands in the Mid-Atlantic region. The regional rebrand will advance Holcim’s innovative ideas to build progress for people in the Washington, D.C., Maryland, Virginia (DMV) area, while maintaining the existing teams and products responsible for unmatched customer satisfaction.
Read MoreDoosan Becomes DEVELON
The familiar brand of orange construction equipment known as Doosan will now be called DEVELON throughout the world, the company announced. Under the new brand name, the company will continue providing innovative products and solutions that exceed expectations, further cementing its status as a global leader in construction equipment and solutions for the infrastructure industry.
Read MoreMDS International Rebrands to Become MDS – A Terex Brand
Rock trommel manufacturer MDS International has rebranded to become MDS – A Terex Brand. A new look and feel logo will accompany the brand update and is in line with the new direction that the company is going in.
Read MoreHitachi Renames and Rebrands
Hitachi Construction Machinery Co. Ltd. renamed Hitachi Construction Machinery Loaders America, Inc. (headquarters: Newnan, Ga.), which is the U.S.-based consolidated subsidiary in charge of the manufacturing and sales of Hitachi branded wheel loaders in North America. The new company name is Hitachi Construction Machinery Americas Inc. as of Oct. 1.
Read MoreTerex Trucks is Now Rokbak
Rokbak is the new name for Terex Trucks, with the new brand representing the continuation of its strong hauling heritage with a future-focused vision. Throughout the last four decades, the company has never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and center within the new brand. At the…
Read MoreAstec Launches a Rebrand to Simplify the Business
Astec Industries Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
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