Lehigh Hanson Inc. will follow the transformation of its global parent company, HeidelbergCement, to Heidelberg Materials – a new brand identity with a global reach and a focus on sustainability, digitalization and leadership in the building materials industry.
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Hi-Crush Rebrands
Hi-Crush Inc. announced a strategic restructuring and rebranding. Hi-Crush Inc., or HCR, will serve as the parent corporation for four specialized business units, each with its own area of expertise:
Read MoreCommand Alkon Rebrands, Emphasizes Collaboration, Partnership
A reimagined brand, story and logo is establishing a new identity for Command Alkon, including the mantra, “Together We Build Amazing,” which captures the essence of “the why” for people across heavy building materials production, according to the company. The move celebrates what management noted is “the commitment from contractors, concrete producers, raw material suppliers and haulers to drive digital…
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