Common Ground Must Be Discovered And Rapport Must Be Built Through Good Faith Negotiation. By Thomas J. Roach Public opinion is arguably the most powerful force impacting corporate America. To survive, companies must maintain a degree of consensus with neighborhood groups, shareholders, customers and employees. Public relations professionals manage this by overseeing communication processes like advisory boards, public meetings, focus…
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Communication as Process
One Of The Most Significant Discoveries Of The 20th Century Is That Communication Isn’t An Event; It Is A Process. By Thomas J. Roach
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