Prioritizing Customer, Dealer Needs Key for Rokbak

In the last 12 months, unit sales for Rokbak have increased by 25% and unique customer numbers by 45% in Europe, the Middle East and Africa (EMEA). The Scottish articulated hauler manufacturer has recorded a 40% returning and 60% new business customer base in 2023. It’s altogether indicative of strong customer satisfaction in product investment, aftersales support and the development…

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Command Alkon Rebrands, Emphasizes Collaboration, Partnership

A reimagined brand, story and logo is establishing a new identity for Command Alkon, including the mantra, “Together We Build Amazing,” which captures the essence of “the why” for people across heavy building materials production, according to the company. The move celebrates what management noted is “the commitment from contractors, concrete producers, raw material suppliers and haulers to drive digital…

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