Communications

Communication Networks Exist With Or Without The Help Of Management. Joining Them Is A Lot Smarter Than Trying To Beat Them. By Thomas J. Roach All human interaction functions within informal communication networks. Governments, corporations clubs, groups of friends and…

Mass Media Are Still The Best Channels For Reaching The General Public. By Thomas J. Roach When it comes to free public communication, mass media are still the best channels for reaching the general public. Social media and web pages…

The Emergence Of Artificial Intelligence Is Just The Latest Development In The Menacing Partnership Between Technology And Human Affairs. By Thomas J. Roach Over the last 100 years, while technology dramatically changed how we live and work, it quietly changed…

We Conduct Job Interviews To Try To Predict What They Will Be Like After We Hire Them. By Thomas J. Roach Employment interviews are like a game. The interviewee anticipates what the interviewer wants the new hire to be like…

The Most Important Aspects Of Human Interaction Cannot Be Automated.  By Thomas J. Roach Artificial Intelligence depersonalizes communication, and therein lies its greatest limitation. Automation is a mechanical or electronic technology that removes the human footprint from a process that…

Here Are Some Observations That Are Backed By Theory And Research That Not Everyone Considers, Probably Because Most Of Them Are Counterintuitive.  By Thomas J. Roach Communication is like breathing. Most of the time we do it without thinking. That…

Here Is A List Of Communication Responsibilities Every Company Should Consider. By Thomas J. Roach In the last 100 years nothing in business has evolved as much as communication and communication technology.  During the Great Depression and WWII eras, competition…

The Art Of Communication Is Balancing Who You Are And What You Believe With The Expectations Of The Audience. By Thomas J. Roach Nothing is more naïve than dismissing communication by saying, “it’s only rhetoric,” or “it’s just political correctness.”…

My Fullest Understanding Of Who I Am And What I Am About Has Everything To Do With How I Treated Others And How They Treated Me. By Thomas J. Roach Many years ago, a supervisor of mine told me that…

Will PR Professionals Be Replaced By AI-Driven PR Software Programs? By Thomas J. Roach Artificial Intelligence, or AI, is currently developing the ability to perform basic public relations tasks like generating media releases and mission statements. Results are pretty basic…

The Business Environment Can Be Analyzed And Managed If It Is Seen As A Network Of Communication Processes. By Thomas J. Roach Businesses are social institutions. Anyone who thinks a company is a clockwork mechanism driven by employees carrying out…

The Need To Keep Lists Is Obvious To Most Of Us, But Have You Ever Considered Making Notes To Help Manage How You Communicate? By Thomas J. Roach Everyone should keep a notebook. Imagine Sherlock Holmes on the moor peering…

Whether Giving A Speech Or Just Speaking One-On-One, The Timing Of What We Say Is As Important As The Words We Choose.  By Thomas J. Roach Timing is everything. Haven’t we all made what should have been a welcome comment,…

People Will Usually Try To Be Objective If They Are Asked To Be Objective. By Thomas J. Roach There are occasions when one needs to refute an argument. It might be a workgroup meeting, a presentation to a zoning commission…

If You Don’t Have Something To Say, You Are Wasting People’s Time, And They Will Know It Immediately.  By Thomas J. Roach Public communication comes with requirements. When speaking or writing to a group we contend with different expectations than…