Do-It-Yourself Focus Groups
FOCUS GROUPS CAN BE USED TO GENERATE IDEAS AND DEEPEN YOUR UNDERSTANDING OF ISSUES. By Thomas J. Roach There are two kinds of research: quantitative and qualitative. Surveys are quantitative research. That means they ask questions with answers that can…
Defining Reputation
Everyone Knows That Reputation Is Important, But Can You Define It? By Thomas J. Roach Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them…
Communication in 2014
Reconsidering The Brave New World That Will Bring Unimaginable Changes To Our Lives. By Thomas J. Roach
The Art of the Apology
By Thomas J. Roach When An Attack Comes You Can Admit Guilt, Deny The Charge, Ignore The Charge, Or Change The Subject.
How to Manage a Meeting
By Thomas J. Roach Decisions Made By Groups Tend To Be Better Than Decisions Made By Individuals.
Teambuilding Is Not An Exercise
By Thomas J. Roach Teamwork Is Easy To Spot, Hard To Explain And Harder To Create.
Public Relations Is An Ancient Art
By Thomas J. Roach The Five Canons of Rhetoric Are All Facets Of Effective Business Communication. Historically, what we now call the profession of public relations was the practice of rhetoric.
Writing Skills: No Job Is Exempt
Learning To Write Is A Process That Involves Reading And Talking About What You Read, Recognizing Good Writing And Imitating It.
More Clear vs. Less Clear
Some People Lead and Some Mislead When it Comes to Public Relations.