Communications

Communication In A Work Environment Calls For A Balance Between Professional Formality And Basic Sincerity. By Thomas J. Roach “Be Yourself,” is good advice, but it is an odd expression. Logically, if someone encourages you to be yourself it is…

Allocating Time And Resources For Acclimating New Employees To The Organization Is An Investment. By Thomas J. Roach First impressions can have a long-lasting impact on employee performance and morale. Allocating time and resources for acclimating new employees to the…

Those Who Embrace Change And Those Who Resist It May Be Necessary Sides Of A Dialogue. By Thomas J. Roach Organizations naturally develop procedures and rules to ensure that employee work habits and decisions will lead to efficient, safe and…

Because Communication Technology Has Given Us So Many Options, How We Deliver Our Messages Is Another Strategic Choice. By Thomas J. Roach Demosthenes, considered the greatest orator in ancient Greece, said the most important choices we make when communicating are…

When It Comes To Communications, Here Are Six Key Things I Know Now That I Didn’t Know Then. By Thomas J. Roach Many of us who find ourselves in communication jobs have never studied communication. English and journalism courses were…

We Can’t Independently Manage All Our Activities, But We Can Manage How We Look At Them. By Thomas J. Roach Perspective gives our actions meaning, and perspective takes it away. Years ago, when I worked in the corporate offices of…

Public Relations, Marketing And Advertising Create The Illusion 
That We Can Manufacture Reputation, But It Is A Fool’s Errand. By Thomas J. Roach Reputation is a broad term that implies prestige, reliability, quality, values and strength of character. Much effort…

When We Say Community Relations, What We Really Mean Are Community Relationships. By Thomas J. Roach Terms like community relations and public relations are misleading. They objectify complex, dynamic social interactions as if they were tasks on a to-do list.…

Communication Networks Exist With Or Without The Help Of Management. Joining Them Is A Lot Smarter Than Trying To Beat Them. By Thomas J. Roach All human interaction functions within informal communication networks. Governments, corporations clubs, groups of friends and…

Mass Media Are Still The Best Channels For Reaching The General Public. By Thomas J. Roach When it comes to free public communication, mass media are still the best channels for reaching the general public. Social media and web pages…

The Emergence Of Artificial Intelligence Is Just The Latest Development In The Menacing Partnership Between Technology And Human Affairs. By Thomas J. Roach Over the last 100 years, while technology dramatically changed how we live and work, it quietly changed…

We Conduct Job Interviews To Try To Predict What They Will Be Like After We Hire Them. By Thomas J. Roach Employment interviews are like a game. The interviewee anticipates what the interviewer wants the new hire to be like…

The Most Important Aspects Of Human Interaction Cannot Be Automated.  By Thomas J. Roach Artificial Intelligence depersonalizes communication, and therein lies its greatest limitation. Automation is a mechanical or electronic technology that removes the human footprint from a process that…

Here Are Some Observations That Are Backed By Theory And Research That Not Everyone Considers, Probably Because Most Of Them Are Counterintuitive.  By Thomas J. Roach Communication is like breathing. Most of the time we do it without thinking. That…

Here Is A List Of Communication Responsibilities Every Company Should Consider. By Thomas J. Roach In the last 100 years nothing in business has evolved as much as communication and communication technology.  During the Great Depression and WWII eras, competition…