Soil Connect Secures Funding, Launches New Products

Soil Connect, the dirt marketplace and dirt service provider for the construction and soil industry, announced several major milestones. These advancements highlight the company’s commitment to innovation, customer success and market leadership.

Soil Connect has successfully raised new funding, enabling the company to accelerate the development of its products and expand its market presence. This investment, led by Heartland Ventures, with participation from Cemex Ventures, AM Ventures, TIA Ventures, GS Futures, Stellifi VC and others reinforces confidence in Soil Connect’s mission to revolutionize the way developers, contractors, and suppliers manage their soil and dirt needs.

The company unveiled its improved Marketplace product, designed to make the process of dirt matching for developers and contractors easier than ever. By leveraging match-making algorithms, this solution optimizes efficiency, reduces costs and simplifies project planning for customers who have dirt to sell or customers who are looking to buy dirt in the construction industry.

Jonathan Alvarado has been appointed as Soil Connect’s new chief executive officer. Alvarado brings extensive leadership experience and a bold vision to elevate the company to new heights. “This is an exciting chapter for Soil Connect,” said Alvarado. “Our team will look back on this time as the defining moment that launched the company into its next stage of growth and success.”

Cliff Fetner, the company’s co-founder and former CEO, will take an active position as an advisor on the board, continuing to contribute his vision and expertise to the company’s ongoing growth and success.

Soil Connect has also introduced new Dirt Production Management features, enhancing the ability of contractors and developers to manage their projects with real-time insights such as dirt volume, velocity, schedule and budget tracking. 

Additionally, the company is launching a Dirt Commodity Market Data reporting service for subscribing customers, offering actionable intelligence to make smarter business decisions by knowing fair market rates, supply demand balancing, and other metro-specific data that has never before been available.

Complementing these product innovations, Soil Connect debuted a new corporate website to provide a modern, user-centric experience for its growing audience. To support its expansion, the company also added key hires in Customer Success and Go-to-Market strategies, underscoring its dedication to delivering top-tier service.

  • Soil Connect surpassed 12,000 marketplace users, reflecting its growing popularity and effectiveness.
  • The platform facilitated the matching of over 40 million yd. of dirt in 2024, resulting in customers saving an average of 34% on their dirt sourcing and hauling budget.
  • The introduction of a new subscription model has driven adoption and increased value for customers across all tiers

As Soil Connect looks to the future, the company said it remains committed to providing innovative tools, resources, and data to help developers and contractors work smarter and more sustainably. They are obsessed with dirt, and proud of it!

Find out more at www.SoilConnect.com.

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