Houston-based heavy equipment specialist Easton Sales and Rentals continues to enjoy its partnership with Scottish articulated hauler manufacturer Rokbak since becoming the first dealer to receive the trucks in 2021.
“When they first hit the yard, everybody liked them,” reflected Jeff Udelson, managing principal of Easton Sales and Rentals. “Not one person had a bad thing to say about them. It’s such a good-looking truck and the new colors really stood out. We knew we were onto a good thing. Today, Rokbak haulers are some of the most productive and competitive trucks on the market and we’re proud to say, ‘we got there first’!”
Easton Sales and Rentals is a key Rokbak dealer in North America. The U.S. and Canada make up the biggest ADT market in the world and account for around 60% of Rokbak’s sales.
“From day one, we’ve felt the benefit of working with Rokbak,” said Udelson. “We knew we were investing in a brand that shared our values of quality, innovation and customer satisfaction. Looking back, it’s been one of the best decisions we’ve made.”