Metso Outotec Makes Virtual Product Launch

March 17, 2021 – I had the privilege of being on-hand for an exciting virtual product launch. Metso Outotec debuted its Nordtrack I908 mobile impact crusher at its Liveroom, a new 360-degree digital event experience platform. Liveroom features 3D demonstrations of the Nordtrack range as well as a wealth of information on the aftermarket offering. The Nordtrack I908’s design is optimized for the smaller-sized material reduction job sites, and it accepts different kinds of feed material – from asphalt recycling to concrete crushing, as well as traditional rock crushing. The same base model with an integrated screen on the chassis, the Nordtrack I908S, was introduced earlier, and it has been one of the best-selling Nordtrack units especially in Europe.

“I am very pleased to say that the Nordtrack range has been extremely well received by our customers,” said Vesa Tuloisela, who heads the Nordtrack product offering at Metso Outotec. “It has proven to be a flexible solution meeting different requirements. Nordtrack sales have been developing very well despite the pandemic; in fact, we have exceeded sales targets in some areas.”

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