By Mark S. Kuhar
Never change a winning team. That is why BKT and Feld Motor Sports, the promoter of the Monster Jam show in the United States, have decided to extend their partnership until 2026.
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The agreement – that was signed in 2014 and made BKT the official and exclusive tire manufacturer for all 100 Monster Trucks and all the shows all around the world – was due to terminate in 2020. Thanks to the extraordinary results of both parties, a “monstrous” increase in brand awareness is in store for BKT.
“We are really glad to continue this path with Monster Jam,” said Arvind Poddar, chairman and managing director of BKT. “The show’s visibility sustains BKT’s effort in terms of growth at a global level. It has actually proven to resound extraordinarily, and our special BKT Monster Jam Tire has become a true hero. We have been able to concretely demonstrate our skills and knowhow in the off-highway tire segment – even for such extreme applications.”
“BKT and Monster Jam have cooperated in the project to engineer a purpose-built tire for the Monster Trucks, which from a technological point of view is the most advanced ever,” said Bill Easterly, vice president fleet operations of Monster Jam. “BKT has spared no effort to ensure our drivers’ safety promoting at the same time the entertainment value of Monster Jam.”
BKT’s Monster Jam Tire came into being as a 66-in. tire, featuring excellent stability that thanks to a particular shoulder design, enables a vehicle to bounce back at the moment of the impact and to regain immediate stability, even after landing from 10-meters height.
The tire has a hard and robust sidewall in order to avoid cuts and tears, whereas a special lug design provides extraordinary traction.
And BKT has already been eagerly working on the development of the third generation of this product.
Side by side with Monster Jam, BKT highlights its far-sighted business and marketing strategy, and by means of thorough research and development plans, the company continues to design and build new solutions for the global off-highway tire market, the company said.