Terex MPS will re-launch the Simplicity brand at ConExpo-Con/Agg 2017. “Simplicity, A Terex Brand,” will operate under the Terex MPS umbrella.
Terex MPS believes there is considerable benefit to be gained by relaunching the Simplicity brand as part of the evolution of their business organization. Simplicity has a strong legacy brand name and this move will strengthen the market position and better leverage its reputation for providing highly customized solutions for customers demanding vibrating equipment requirements, the company stated.
David Quail, regional director for Terex MPS Americas, said, “ConExpo-Con/Agg has always been a great show for us. We not only have U.S. customers visiting the booth but many international visitors as well. We are always pleased to return to show the breadth of our product portfolio. In addition, we have a good story to tell regarding new products, innovations and technology.”
As part of the relaunch, Russ Burns has been announced as sales manager. Burns has a wealth of experience with the product portfolio and has built strong relationships with many of its customers and distribution partners over the years. His dedication, product knowledge and loyalty to the product have positioned him well to play an influential role in the growth and success of this business, the company said.
“We are excited to make this next step in the evolution of the Simplicity brand,” Quail concluded. “We’ve made significant improvements in many aspects of our business over the previous year and with more improvements planned for 2017. We believe that with all these efforts it will strengthen our position in the market place.”
Terex MPS, www.terexmps.com