BKT launched m.bkt-tires.com, a mobile website offering improved content research and browsing. The content is presented in an optimal layout for smartphones and tablets and enhances the users’ browsing experience making it even more captivating and intuitive, according to the company.
The site has detailed product information along with photos and videos, news and much more. The user has the option to choose between two measurement standards as far as technical data and tire features are concerned: the international metric system and the U.S. standard.
The new version is available in six languages: English, Italian, French, Spanish, German and Portuguese. Additional languages will be introduced soon – fully in line with BKT’s determination to communicate and interact with an international public, since the company is present in 130 countries.
The new m.bkt-tires.com menu clearly highlights links to all corporate social media channels, so that browsing through all the available contents is “simple, immediate and fun,” the company stated.