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Cemex Go Digital Suite Grows, Expands, Transforms


Cemex's digital platform Cemex Go is celebrating its first anniversary, having transformed the experience of more than 20,000 customers in 18 countries, and leading the digital transformation in the global building materials industry, the company said.

Cemex Go offers a fully digital suite of services that enables customers to get more done in less time by simplifying and streamlining their transactions and interactions with Cemex, reducing customers’ administrative burden, and giving them more time to focus on more strategic business matters. Through this integrated platform, customers can interact with Cemex anytime and anywhere using multiple devices. 

Cemex Go covers the full customer journey. With Cemex Go, customers can place orders, review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, evaluate and adjust their orders, request invoicing and make payments. Customers enjoy full post-service, visibility and transparency of all the information they need to better manage their business, doing in minutes what historically has taken them hours

The 20,000 customers represent approximately 60 percent of Cemex’s total recurring customers worldwide. Currently, those customers are placing around a third of their orders – or about 20 percent of Cemex’s global sales – through the platform.

The digital platform not only enables Cemex to serve customers better, but it also translates into important efficiencies. In addition, it’s expected that Cemex Go will generate data-rich analytics to better anticipate customers’ needs and focus on the most valuable solutions to them, the company said.

“Cemex Go continues to set the standard for delivering a superior customer experience in the building materials industry. We are very proud to have reached the milestone of more than 20,000 satisfied customers using Cemex Go one year after its launch,” said Fernando A. González, chief executive officer of Cemex. “Due to the success of Cemex Go during its first year, we can create more value to our company by offering the innovative digital commerce platform to other industry participants around the world.”

Starting immediately, NEORIS, a global innovation services company, is commercializing the platform to heavy building material companies across the globe in partnership with IBM. This builds upon NEORIS and IBM’s extensive experience helping Cemex transform its digital talent, processes, and technology, scaling the platform across a diverse range of countries and products. 

By collaborating in the venture, NEORIS and IBM will leverage world-class open source capabilities in the cloud to accelerate the global commercialization, implementation, and ongoing evolution of the platform.