New Technology and a Growing Dependence on Websites and Social Media Require Digital Media Specialists. By Thomas J. Roach
Read MoreThe Evolution of PR
Tag: social media
The Communication Audit
A Communication Audit Is Like A Financial Audit, Only It Looks For Messages And Channels Instead Of Money. By Thomas J. Roach
Read MoreRoach’s Rules for Digital Communication
By Thomas J. Roach In the industrial age we had Murphy and his Law: Anything that can go wrong will go wrong. Of course, stuff was made out of wood and metal. It broke and rusted and bent and eventually stopped working. In the age of digital communication we have the opposite problem.
Read MoreTweet, Tweet
March 27, 2014 – During ConExpo-Con/Agg, our show updates and information-sharing via social media hit a positive note with many industry manufacturers and readers. We used Twitter, Facebook, special blogs and e-newsletters to bring you in real time the best of the show and the important breaking news. We are investing heavily in digital information and using social media as…
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