CASE Construction Equipment announced the appointment of Steve Cianci as its new vice president for North America. Cianci joins CASE with more than 25 years of leadership at various global heavy equipment and industrial companies – most recently with Kalmar USA, Inc. Michel Marchand, who previously held the position, left in August to pursue new opportunities. “Steve has a proven track record of managing equipment sales,…
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CASE, Titan Machinery Support Team Rubicon Efforts
CASE Construction Equipment and heavy equipment dealer Titan Machinery donated the use of skid steers and compact track loaders for wildfire cleanup in Costilla County, Colo., this summer as part of Team Rubicon’s Operation Freedom Fire. The Spring Creek Fire spread to more than 100,000+ acres, and was the third-largest wildfire in Colorado history. Seventy Team Rubicon volunteers logged almost 4,000 service hours and…
Read MoreLuby Equipment Earns CASE Precision Construction Dealer Certification
CASE Construction Equipment designated Fenton, Mo.-based Luby Equipment Services as a CASE Precision Construction Certified Dealer. The designation signifies completion of CASE’s OEM certification program that ensures the dealer can expertly sell and support a full range of construction tools, as well as on-machine 2D and 3D precision solutions. Each dealer that completes the program must meet a number of criteria, including employing full-time…
Read MoreCASE Celebrates 175th Birthday
CASE Construction Equipment celebrated the CASE brand’s 175th birthday with a rally and luncheon attended by 800+ employees in Racine, Wis., as well as local dignitaries, elected officials and a descendant of the Case family. The company was founded in 1842 in nearby Rochester, Wis., as the Racine Threshing Machine Works Co. It evolved into one of the world’s most…
Read MoreCASE Dealer Donates Equipment for War Veteran Service Project
CASE Construction Equipment dealer OCT Equipment donated the use of a compact track loader and excavator to Team Rubicon for the free demolition of a Korean War veteran’s house that was deemed uninhabitable. The initiative is led by Honoring America’s Warriors and will lead to the construction of a brand-new home for Harold Edwards and his wife, Minnie, through a partnership with Central Oklahoma Habitat…
Read MoreCASE Launches All-New G Series Wheel Loaders
CASE Construction Equipment introduced its all-new G Series wheel loaders at a special media event attended by Rock Products in Tomahawk, Wis. The G Series includes seven new models, including the 1021G and 1121G, which are suited for quarry operations.
Read MoreCASE Debuts New G Series Wheel Loaders at Wisconsin Event
CASE Construction Equipment introduced its new G Series wheel loaders at a special media event attended by Rock Products in Tomahawk, Wis. The G Series includes seven new models, including the 1021G and 1121G, which are suited for quarry operations.
Read MoreCASE Powershift Transmission Fluid Available
CASE Construction Equipment announced that Tutela Powershift HD all-makes powershift transmission fluid is now available through its dealer network to allow CASE dealers to better service mixed fleet customers. Tutela Powershift HD is recommended for use in heavy-duty powershift transmissions and final drives of today’s construction and mining equipment. It’s designed for all makes of equipment, which makes CASE dealers…
Read MoreCASE Offers Fluid Analysis Kit
CASE Construction Equipment announced the release of the 4-in-1 Systemgard Fluid Analysis Kit. The preventative maintenance tool provides a picture of fluid and internal system conditions without users having to dissemble the machine. It monitors system cleanliness and filtration efficiency, which helps extend the life of the machine and reduce replacement costs, and helps ensure equipment reliability and uptime.
Read MoreCASE Construction Equipment Announces Dealer Award Winners
CASE Construction Equipment released its list of 2016 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the U.S. and Canada for leadership in growing the CASE dealer network, as well as excellence in five categories: sales performance, marketing and communications, product support, parts support and training.…
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