Do-It-Yourself Focus Groups

FOCUS GROUPS CAN BE USED TO GENERATE IDEAS AND DEEPEN YOUR UNDERSTANDING OF ISSUES. By Thomas J. Roach There are two kinds of research: quantitative and qualitative. Surveys are quantitative research. That means they ask questions with answers that can be converted into numbers. Quantitative research is the fastest, most efficient way to gather information from a large public. Qualitative…

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