Online Auction Draws 10,000 Visitors in July
IronPlanet (www.ironplanet.com), an online auction company for used mining and construction equipment, recently liquidated $3.9 million of used equipment for List & Clark Construction of Lenexa, Kan., achieving $400,000 more than its initial price target, the company reports. The July auction drew a global audience of some 10,000 visitors and generated an average of 29 bids per item. “We liked the fact that the auction was on the Internet and that we didn't have to move equipment in order to sell it,” says Mark Beggs, president of List & Clark. “The lower mobilization and get-ready costs entered into our evaluations from the start, but the bottom line for us is that we hit our numbers.”
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