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Superior to Host Dealer Open House


DN061518 Superior EmployeeSuperior Industries, Inc. annouced that it will host a two-day dealer open house at its home factory in Morris, Minn., on Aug. 28-29. Known as IGNITE18, the event is open to the company’s dealers of crushing, washing, screening and/or conveying equipment. 

“It’s our first opportunity to meet as a large group since our big Rock Face to Load Out product reveal at ConExpo-Con/Agg 2018,” said John Garrison, VP of sales. “Our dealers are an important part of our future and we’re excited to reveal lots of new updates to our products and services. Guests will leave Morris informed, entertained and well-fed!”

According to Superior, events will include a hands-on tour of its company-owned gravel pit. The operation supplies sand and gravel to precast concrete manufacturer and sister company, Hancock Concrete Products. However, the pit is also used as a showcase and proving grounds for Superior’s recently launched and developing product lines. In addition, all four product managers will share design and manufacturing updates, customer success stories and development plans for each product segment.

Superior is also planning an equipment expo, dealer program updates, aftermarket initiatives and marketing opportunities. Jarrod Felton, the manufacturer’s president, will give a keynote address to share exciting developments about the future.