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AEM to Launch ‘Equipped to Vote’ Digital Campaign


The Association of Equipment Manufacturers (AEM) has revealed an upcoming full-fledged digital campaign designed to engage, educate and mobilize the 2.8 million men and women of the equipment manufacturing industry leading up to the general election this fall.

The goal of “Equipped to Vote” is to educate supporters on the policies that matter to the industry, encourage greater civic engagement, and help elect pro-manufacturing candidates. 

Launching in August, AEM’s “Equipped to Vote” will highlight the issues that matter to the hardworking men and women who build, feed and power communities across the country. Those issues include the urgent need to rebuild America’s infrastructure, smart trade deals that expand opportunities, and vibrant agricultural communities. The campaign will also serve as a call to action for supporters to engage in the electoral process and hold lawmakers accountable in November.

The centerpiece of this new effort will be an online election center with tools and resources, interactive programming, and educational games for supporters to test their knowledge about public policy and win prizes. The digital format will greatly expand the reach and impact of the campaign, and will allow more of the association’s member companies to participate in the effort. To date, more than 60 equipment manufacturing companies across the country have signed up be part of this first-of-its-kind initiative for the industry.

“The equipment manufacturing industry is the backbone of our economy and is essential to America’s post-pandemic economic comeback. During these unprecedented and challenging times, it is more important than ever that our industry comes together in support of pro-manufacturing policies and candidates,” said Kip Eideberg, AEM senior vice president of government and industry relations. “In keeping with the spirit of innovation that is at the core of America’s equipment manufacturers, AEM will leverage the latest digital tools and tactics to creatively connect with supporters in the safest and most effective way possible. This effort is vital not just to this election – but to the future of our industry and our country.”

Earlier this year, AEM unveiled the “2020 Manufacturing Express,” a cross-country, campaign-style bus tour to discuss the issues critical to the continued growth and success of equipment manufacturers in America, at ConExpo-Con/Agg. However, due to the ongoing COVID-19 pandemic AEM has postponed the initiative until 2021.