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Lafarge: ‘Building Better Cities to Meet Demand of Urbanization

By Mark S. Kuhar

Lafarge North America launched its new brand positioning, Building Better Cities, representing its pledge to offer solutions that contribute to meeting the many challenges posed by the growing trend of urbanization. Lafarge’s new brand positioning opens a promising new niche for the company to be a more involved player in sustainable construction and resilient building for both commercial products and the everyday consumer.

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Feather in Our Cap

This may come as a surprise to you, but . . . ConExpo-Con/Agg is right around the corner! It seems like just yesterday we were walking 25 miles a day all over the Las Vegas Convention Center, but in March 2014, we will be doing it all again. In this issue, we begin our first “ConExpo-Con/Agg Countdown” column, which will detail all of the updates and show news available in the run-up to the big event.

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Off-Highway Diesel Prices

The national estimated average price-per-gallon for off-highway diesel fuel as of July 15 is $3.603. That is higher than the previous comparison price-per-gallon of $3.585.

More Clear vs. Less Clear

Some People Lead and Some Mislead When it Comes to Public Relations.

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