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What You Know About Who You Know

Knowing How To Identify Publics And Understanding How They Get Information Is Essential For Effective Communication. 

By Thomas J. Roach

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Roach’s Rules for Digital Communication

By Thomas J. Roach

In the industrial age we had Murphy and his Law: Anything that can go wrong will go wrong. Of course, stuff was made out of wood and metal. It broke and rusted and bent and eventually stopped working. In the age of digital communication we have the opposite problem.

Read more: Roach’s Rules for Digital Communication