Rock Products - The Leading Voice of the Aggregate Industries.

Communication as Process

One Of The Most Significant Discoveries Of The 20th Century Is That Communication Isn’t An Event; It Is A Process.

By Thomas J. Roach

Read more: Communication as Process

Sales Interviewing

Sales Interactions Are More Manageable If One Approaches Them As Two-Way Communication Processes.

By Thomas J. Roach

Read more: Sales Interviewing

What You Know About Who You Know

Knowing How To Identify Publics And Understanding How They Get Information Is Essential For Effective Communication. 

By Thomas J. Roach

Read more: What You Know About Who You Know

Roach’s Rules for Digital Communication

By Thomas J. Roach

In the industrial age we had Murphy and his Law: Anything that can go wrong will go wrong. Of course, stuff was made out of wood and metal. It broke and rusted and bent and eventually stopped working. In the age of digital communication we have the opposite problem.

Read more: Roach’s Rules for Digital Communication