Managing Public Opinion
- Published: Monday, 07 March 2011 17:28
By Thomas J. Roach
The recent events in Egypt serve to remind us of the power of public opinion. In the aggregate industry public opinion brings to mind people living in close proximity to a quarry who band together to form a Not In My Back Yard group. They make emotional arguments at zoning meetings and perform endlessly for the news media. Like Egypt’s President Mubarak, we sometimes want to control public opinion and become frustrated when we cannot.