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Key Indicators for Communication

Communication Is Just As Much A Part Of The Business System As Production And Sales, And It Is Also Just As Accountable To The Bottom Line.

By Thomas J. Roach

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Making Events Eventful

There Are Two Criteria For Evaluating An Event: Did It Come Off Smoothly And Was It Eventful?

By Thomas J. Roach

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Pitching Stories

Don’t Ignore The Local News Media And Then Expect Them To Listen To Your Side Of The Story When A Problem Arises.

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Telling It Like It Is

Storytelling Is Our Oldest Form Of Mass Communication, And It Is Also The Hottest Trend In Public Relations And Marketing.

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