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Public Relations Is An Ancient Art

By Thomas J. Roach

The Five Canons of Rhetoric Are All Facets Of Effective Business Communication.

Historically, what we now call the profession of public relations was the practice of rhetoric.

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Writing Skills: No Job Is Exempt

Learning To Write Is A Process That Involves Reading And Talking About What You Read, Recognizing Good Writing And Imitating It.

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Key Indicators for Communication

Communication Is Just As Much A Part Of The Business System As Production And Sales, And It Is Also Just As Accountable To The Bottom Line.

By Thomas J. Roach

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