The Key To Professional Communication Is Not Great Ideas and Flowery Language. By Thomas J. Roach
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Do-It-Yourself Focus Groups
FOCUS GROUPS CAN BE USED TO GENERATE IDEAS AND DEEPEN YOUR UNDERSTANDING OF ISSUES. By Thomas J. Roach There are two kinds of research: quantitative and qualitative. Surveys are quantitative research. That means they ask questions with answers that can be converted into numbers. Quantitative research is the fastest, most efficient way to gather information from a large public. Qualitative…
Read MoreDefining Reputation
Everyone Knows That Reputation Is Important, But Can You Define It? By Thomas J. Roach Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.
Read MoreCommunication in 2014
Reconsidering The Brave New World That Will Bring Unimaginable Changes To Our Lives. By Thomas J. Roach
Read MoreThe Art of the Apology
By Thomas J. Roach When An Attack Comes You Can Admit Guilt, Deny The Charge, Ignore The Charge, Or Change The Subject.
Read MoreHow to Manage a Meeting
By Thomas J. Roach Decisions Made By Groups Tend To Be Better Than Decisions Made By Individuals.
Read MoreTeambuilding Is Not An Exercise
By Thomas J. Roach Teamwork Is Easy To Spot, Hard To Explain And Harder To Create.
Read MorePublic Relations Is An Ancient Art
By Thomas J. Roach The Five Canons of Rhetoric Are All Facets Of Effective Business Communication. Historically, what we now call the profession of public relations was the practice of rhetoric.
Read MoreWriting Skills: No Job Is Exempt
Learning To Write Is A Process That Involves Reading And Talking About What You Read, Recognizing Good Writing And Imitating It.
Read MoreMore Clear vs. Less Clear
Some People Lead and Some Mislead When it Comes to Public Relations.
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