U.S. Tsubaki Celebrates 100th Anniversary


MF031517 tsubakiU.S. Tsubaki announced that in 2017, the company is celebrating its 100th anniversary. The company, a subsidiary of the Tsubakimoto Chain Co., is enjoying high growth in the North American roller chain market, despite fierce competition from Chinese imports. Its heavy emphasis on R&D enables the company to introduce cutting-edge solutions and quality products that boast longer product lifecycles and better performance, according to the company.

To mark its centennial, the company debuted a new website, www.ustsubaki.com, which is now running on a responsive platform. This upgrade of the site ensures optimal viewing of all of Tsubaki’s product offerings, CAD files, literature, videos and much more, regardless of the device a user is on. Along with this upgrade, Tsubaki has also given the site a fresh design that is eye catching, sleek and easier to navigate. 

Also, late last year, based on its recent analysis of the roller chain market in industrial applications, Frost & Sullivan recognized U.S. Tsubaki with the 2016 North America Frost & Sullivan Award for Product Leadership. 

U.S. Tsubaki stands out on the strength of its outstanding price-performance ratio and domestic manufacturing. The company backs its leading-edge solutions with one of the largest direct sales forces in the United States as well as a highly skilled, U.S.-based engineering team. 

Its technical team takes into account the rapidly changing market environment while designing products, to make sure they are reliable, efficient and long-lasting. The company has a broad range of engineering class chains such as roller conveyor, sealed joint, continuous and straight pull miner, drive, welded steel, steel bushed as well as bar and pin. Its heavy-duty engineered chains run in the harshest conditions, across different industry applications.

“U.S. Tsubaki has a diverse portfolio comprising corrosion-resistant products, lube-free products and products used in extreme temperatures,” said Frost & Sullivan Research Manager Sivakumar Narayanaswamy. “The company’s strategy of offering the best price-performance ratio allows it to ensure low total cost of ownership, instead of simply reducing the initial purchase price.”

Furthermore, U.S. Tsubaki’s vast inventory makes it easy to deliver products quickly, while tailoring its products to customers’ specific needs – providing customers an additional competitive advantage in the markets they serve. The company owns many manufacturing plants in the U.S., enabling a focus on operational efficiency.

U.S. Tsubaki supplies products to different industries and applications, targeting end users and original equipment manufacturers (OEMs) that use power transmission components such as chains and sprockets. Owing to the robustness of its products, U.S. Tsubaki sells to industries such as steel, packaging, aggregate, mining and food processing, which require advanced machinery capabilities.

U.S. Tsubaki equips its customers not only with ready-to-go products but also with training, technical support, logistics services and product design support. Its sales force directly interacts with customers regularly and collects feedback on products and the company’s performance. These efforts to enhance customer value earns U.S. Tsubaki a clientele that features Tier 1 companies such as Toyota, General Motors, Ford, Honda and Nissan as well as a variety of OEMs and end users in packaging, food processing, oil & gas, steel, cement and bulk material handling.

“U.S. Tsubaki consistently outperforms its competitors and therefore, is likely to grow above the market average,” said Narayanaswamy. “The company is always looking for acquisition targets and investment opportunities in various areas, from plants to equipment and software, with the goal of improving the productivity and efficiency of its manufacturing processes.”

Due to its strong overall performance, high-quality products, experienced engineers and customer-oriented approach, U.S. Tsubaki richly deserves the Frost & Sullivan’s 2016 Product Leadership Award in the North America roller chains market, Narayanaswamy noted.