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NSSGA Continues Virtual Leadership Summit


RR061620 voters2July 16, 2020 – The National Stone, Sand & Gravel Association (NSSGA), as part of its virtual Executive Committee & Leadership Summit, hosted Rich Thau from the firm Engagious talking about swing voters. The event was sponsored by Caterpillar. Thau has determined that swing voters in a number of states are largely low-information voters who get their information more from local sources, and are not deeply dialed in to national trends. Thau has conducted hundreds of dial test focus groups and interviewed thousands of Americans. He understands what makes swing voters tick. One thing that never changes: for swing voters, and everyone else, the economy is still crucial.