World of Concrete Brings End to Major Trade Show Drought

 

The 2021 World of Concrete show, which opened June 8 at the Las Vegas Convention Center (LVCC), was an event of national significance, ending a 15-month absence of major trade shows in the United States due to the COVID-19 pandemic.

The annual concrete industry gathering also ushered in a new era for the host venue as the first tenant to utilize the new $1 billion, 1.4 million sq.-ft. West Hall expansion as well as The LVCC Loop – an underground tunnel developed by Elon Musk’s The Boring Company designed to shuttle convention attendees throughout the 200-acre campus in all-electric Tesla vehicles.

Postponed from staging in a customary January window, this year’s three-day show is concentrated in the West and North Halls, the latter including exhibitors in the Cement Production Pavilion, premiering as a partnership between event organizer Informa Markets and Rock Products publisher Semco Publishing. The West Hall is housing heavy equipment exhibitors previously located in the Central Hall.

While official attendance figures are forthcoming, the first two days of traffic had many exhibitors pleased and hopeful for the future. As Nan Walsh, president, North America at Informa Markets, puts it: “I believe we are signaling a return to business and connection that is needed now more than ever.”

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