Vermeer Mid Atlantic, an All Roads company, continues its expansion into the industrial equipment industry with the acquisition of Vermeer Northeast, a Vermeer Corp. dealer with locations in New York, Massachusetts and Connecticut. In conjunction with the acquisition and as a reflection of the changing geographic footprint of the organization, the new entity will be named Vermeer All Roads. This change aligns the company’s branding to better represent the markets it serves, which now span the Mid-Atlantic, Northeast, and Ohio Valley.
“Vermeer Mid Atlantic’s demonstrated market leadership is greatly enhanced by the addition of Vermeer Northeast,” said Mark Boyle, president of Vermeer Mid Atlantic. “Vermeer Northeast is a highly talented team with deep expertise and a passion for delivering results to its first-rate customer base. We look forward to delivering exceptional service and building on the success the Vermeer Northeast team has established in the market over the last 50+ years.”
“We have great respect for and pride in our heritage and our brands which have been the foundation of our organization, including Vermeer Mid Atlantic, Vermeer Sales and Service Inc, and Vermeer Northeast,” added Boyle. “We are excited about this new chapter and the opportunity to further expand our regional footprint under the Vermeer All Roads brand.”
Vermeer All Roads plans to invest in additional expansion locations, on-the-road service trucks, and customer service representatives in the Northeast to drive growth and better serve its customers in core industries including underground construction, surface mining, utility installation, tree care, equipment rentals, landscaping, and organic recycling.