Echelon Front to Address Young Leaders at AGG1

The 2019 Young Leaders Luncheon, sponsored by Rock Products, will take place Tuesday, Feb. 12, from 12-1 p.m. in the 500 Ballroom, Indiana Convention Center, in Indianapolis. The event coincides with the National Stone, Sand and Gravel Association’s Annual Convention and the AGG1 Show.

DB1P1190.fwThis year’s speaker will come from Echelon Front, a group of decorated, combat-proven veterans with experience in building, training and leading high-performance winning teams. Echelon Front’s mission is to educate, train, mentor, and inspire leaders and organizations to achieve total victory.

One of Echelon Front’s founders is Jocko Willink, a retired U.S. Navy SEAL officer and co-author with Leif Babin of the New York Times bestseller “Extreme Ownership: How U.S. Navy SEALs Lead and Win,” as well as host of the top-rated Jocko Podcast.

Echelon Front offers “unmatched solutions in leadership, strategy, innovation, management, team building, contingency planning and crisis management developed and proven in the U.S. Navy SEAL Teams,” according to the organization.

Attendees will hear about leadership strategies tailored specifically to young professionals in the aggregates industry.

Participation is complimentary to aggregates industry professionals aged 40 and younger. To register, sign up for AGG1 and select “Young Leaders Luncheon” as an add-on item. If you’ve already registered, either log back in to your account on and add the luncheon, or call Customer Support at 801-676-7952.

Echelon Front specializes in:

  • Leadership Development and Alignment Programs (Ldap).
  • Field Training Exercises (Ftx).
  • Workshops.
  • Keynote Presentations.
  • Web-Based Training.

There is no one else to blame; you must own problems along with solutions; and commit to lead up and down the chain of command,” said J.P. Dinnell, describing Extreme Ownership.

Echelon Front also teaches The 4 Laws of Combat.

Cover and Move

  • The enemy is ‘outside the wire.’
  • If the team fails, everyone fails.
  • Relationships are the key.


  • If people don’t understand, they can’t execute.
  • Communication must be simple, clear, and concise.

Prioritize and Execute

  • You must detach from the situation.
  • Relax, look around, make a call.

Decentralized Command

  • Everyone leads.
  • Everyone must understand not just what they are doing, but why.


“One of the most common issues I am asked to discuss when talking with clients is how to work with millennials,” said the organization’s Dave Berke. “The appearance of a generation gap is stark, and the descriptions of many younger employees are not flattering: Entitled, lazy, unmotivated, disconnected, and the list goes on.

“My answer is always the same,” he said. “The answer is leadership, plain and simple. The negative attributes of millennials are the same as every generation, as are the positive attributes. Remember, there are millennials right now fighting terrorists in combat, leading billion-dollar companies, and succeeding in every way imaginable. The issue isn’t about a generation, society, social media, or any other external factor. It’s about your ability to lead.

“Like everything with Extreme Ownership, this is about you,” Berke concluded. “Don’t look for reasons why there is something wrong with someone else, look for ways you can lead better. The moment you accept that the problem is someone or something else is the moment you accept failure. If you have an unmotivated employee, of any age, develop your relationship and find out what motivates them. Do you have a team member who is disconnected? Give them ownership of a problem and bring them into the fold. Does someone act entitled, give them a task and a team so they can learn responsibility. These approaches are simple, but not easy. Leading people is never easy. Just remember millennials are people, just like you and me. What they need more than anything, is leadership.”

Related posts