Last year, Philippi-Hagenbuch Inc. (PHIL) undertook a unique philanthropic campaign to both give back to its community while also increasing support and awareness from its customers and dealers towards Breast Cancer prevention and research through a partnership with the Susan G. Komen Memorial.
Through the unique agreement, PHIL began offering two unique versions of its Autogate Tailgate through its PHILanthropy program. With the sale of uniquely themed Autogate Tailgates, PHIL would donate a percentage of the sale of each tailgate to be used towards research, meanwhile increasing awareness to the cause among the quarries and operations the brightly painted tailgates provided.
PHIL and the Hagenbuch family have been giving back to various charities since the founding of the company in 1969. Along with the success of its first commercial product, the Autogate Tailgate, came the ability to give back to local, national and international non-profits. To date, much of the giving has centered around programs aimed at pediatric needs, medical research, and causes that were close to PHIL Associates. In 2014, through the inspiration of its Associates, PHIL wanted to make a larger impact on giving, which is what inspired its “PHILanthropy,” the newly-coined ongoing philanthropic side of Philippi-Hagenbuch.
The first program they created was called the “Pink Tailgate Initiative.” They offered any Autogate Tailgate purchased from PHIL between August and December 2014 the option of three color combinations:
- The Tailgate painted the standard color of the OEM truck.
- The Tailgate painted the standard color of the OEM truck with Pink Ribbons on the sides and back (giving back 1 percent to Komen).
- The entire Tailgate painted Pink, accented with White Ribbons and Dark Pink Highlights (giving back 5 percent to Komen).
The results of the campaign indicate a profound success, according to the company.Three of its clients and three of its dealers chose to take part in the program, increasing awareness in the communities the tailgates will reside while raising $5,000 for Breast Cancer Research. Hanson, Luck Stone, and OMYA took part in the initiative, as well as Carter Cat, Cleveland Brothers Cat and Johnson Cat.
As PHILI’s PHILanthropy evolves, they plan to increase awareness and give back towards medical research and disease prevention through a variety of uniquely themed product offerings. For more information on PHIL’s PHILanthropy, please visit: http://www.phiilsystems.com/PHILanthropy.